ENTREPRISE INTERNATIONALE ET GESTION STRATÉGIQUE A L'ÈRE NUMÉRIQUE

Abstract

Our article looks at the rapidly evolving digital age landscape. It provide an overview of this digital age landscape and its impact on strategic management and explore challenges and opportunities accompanying this disruptive era. The digital age landscape has released changes across global markets. As organizations navigate this landscape, they are confronted by multiple challenges & opportunities requiring much strategic anticipation & adaptability.