The purple economy in the United States: Reality and horizons

Abstract

The purple economy is one of the modern branches of the economy. It adapts with the cultural diversity in the context of globalization and is linked to the cultural dimension in giving the value of the goods and services. Thus, we can achieve a new economic growth that emerges from the dynamic interactions between economy and culture. This study aims at finding a better definition of the purple economy and focusing on its contribution to the sustainable development in USA. Findings show that the purple economy focuses on the cultural values found in the goods and services, creates jobs, and boosts growth. Thus, it helps achieve the social, economic, and sustainable developments.