-The Problem of Adopting Open Creativity in Business Organizations to Support Entrepreneurship- An Analytical Study of the Open Creativity Model at NASA

Abstract

This research paper aims to elucidate the correlation between creativity and entrepreneurship, shedding light on the significance and role of the open creativity approach as a means to attract and generate novel ideas within business organizations, particularly in collaboration with external partners. The study addresses how adopting open creativity can assist business organizations, enhance business performance, gain a competitive, advantage and foster entrepreneurship. Analytical and descriptive methods were used in conducting this research. The results indicate that globally comparable data from networks dedicated to promoting creativity demonstrate a substantial worldwide inclination toward embracing open creativity. Moreover, this study recommends the adoption of creative and innovative ideas and their implementation in specialized businesses to pave the way for aspiring entrepreneurs, in leading global organizations such as NASA. .