Intangible Resources and Internationalization The Crucial Role of Organizational Culture

Abstract

This study aims to investigate the role of organizational culture in accessing international markets. To achieve this objective, the researchers employed the Organizational Culture Assessment Tool (OCAI) to gather primary data from a study community consisting of both international and local Algerian firms. The collected data were subjected to analysis, and hypotheses were tested using structural equation modeling with the least squares method. The researchers utilized Smart PLS 3.2 software for this purpose. The study findings indicate that international Algerian firms exhibit a high Market Culture, as well as some inclination towards Adhocracy culture, when compared to local Algerian firms. Conversely, local Algerian firms display a strong presence of Clan Culture and some aspects of Adhocracy culture.